Pet 79 Essay Research Paper Tuesday November

Pet 79 Essay, Research Paper Tuesday November 28,1995 Marketing Mix Product: -Pet 79 is a Consumer good, its a preference good -new product -Detyzo frozen dog dessert -six-serving carton package Price: -low and fixed -no seasonal variations always a dessert -covers the cost and product Place: -started distributing in the mid-west -extended to reach all dog consumers -intensive distribution -the retailers would be the general stores in the urban and suburban areas (located in department stores, convenience and supermarket stores) -transportation would be by fright liners with cooling systems to keep it fresh -Stored in warehouse freezers and other frozen department stores Promotion: -reward for your dog -persuasive advertising -use the pull strategy -promotion would be advertised over the tv, radio, newspaper and in magazine ads